Friday (Random Social Media) Facts

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Do you ever feel like you’re alone out there in that great big digital world?  Well, you’re probably not.  (At least not metaphorically or statistically!)  To send you off on your weekend expedition, here are some of the latest data swirling around about on-line habits.

See you Monday…


Users of social networking sites are disproportionately female (56%). Women also comprise the majority of email users (52% women), users of instant message (55%), bloggers (54%), and those who use a photo sharing service (58%).  Pew Research

However, nearly twice as many men (63%) as women (37%) use LinkedIn. Pew Research

Some 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace users and 6% of LinkedIn users do the same.  Pew Research

Nearly 40 percent of social media users access social media content from their mobile phones.  Nielsen

The 55+ age group leads for year-over-year mobile Internet audience growth to social networking sites, more than doubling in 2011.  Nielsen

Approximately 80% of Facebook users are outside of the U.S. and Canada.  Facebook

60% of brands that sent out an email with the word “Facebook” in the subject line averaged a 27% increase in traffic to their website the week following the email deployment. Experian

The majority of businesses spend less than $100 to market on social media channels.  Zoomerang

One-third of companies have a senior executive who is responsible for social media company-wide.  Booz & Company/Buddy Media

Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are on Facebook.  Grow

A new study by Wilhelm Hofmann of the University of Chicago’s Booth Business School found that social media is more addictive than cigarettes and alcohol.  Guardian

In January 2012, social media network Pinterest drove more referral traffic thanGoogle+, LinkedIn and YouTube combined.  Shareaholic


Facts & Figures courtesy of

Copyright 2012 Blue Blinds Media

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